Webinar Best Practices Throughout the Customer Journey
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast
I’ve been doing webinars for about a decade now and while lots of people have jumped into this tactic, few are using webinars as effectively as they could.
Webinars aren’t just for closing deals – they are content – and as such, can and should be used at every stage of the customer journey. I wrote about using webinars for the customer journey at length here.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Omar Zenhom. He is the co-founder of WebinarNinja, an all-inclusive, easy-to-use webinar platform that allows you to create a webinar in 10 seconds flat. He and I discuss a new release on WebinarNinja as well as how to do webinars well and in a way that will get you results.
Zenhom is also the co-founder of The $100 MBA, the largest alternative business education online. He’s also the host of the podcast, The $100 MBA Show which has delivered 650 lessons and counting to over 50,000 daily listeners.
Questions I ask Omar Zenhom:
- What makes a good webinar?
- What was missing from platforms out there that made you want to build your own?
- What are some effective ways to get businesses what they need out of webinars without the hard sell?
What you’ll learn if you give a listen:
- How webinars apply to different stages of the customer journey
- How to serve your customers with webinars
- How to use webinars for internal purposes
Key takeaways from the episode and more about Omar Zenhom:
- Learn more about WebinarNinja.
- Learn more about the $100 MBA.
- Follow on Twitter.
- Connect on LinkedIn.
Like this show? Click on over and give us a review on iTunes, please!
And if you liked this post, check out our Small Business Guide to Shaping the Customer Journey.
This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!