In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can […]
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.