Turn your business into a referral engine

Get a systematic, repeatable process for building a sustainable referral network for your business

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Strategic partnerships are one of the most overlooked sources of leads for any business. Partnerships have the potential to produce the greatest ROI of any marketing activity—if you build them the right way. 

Many businesses come up with the idea to try this as a growth strategy, but very few are able to actually execute this approach to the full extent. This playbook shares our systematic, repeatable process that will help you build a strategic referral engine that works.

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About the author of this playbook

John Jantsch
Founder of Duct Tape Marketing

John Jantsch is a marketing consultant, author and speaker. He is the creator of the Duct Tape Marketing Consultant Network and his Wall Street Journal best-selling book, The Referral Engine, changed the way small business owners think about referrals and strategic partnerships.

In this playbook, you'll learn exactly how to:

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  • Identify a group of “best of class” businesses in your market and uncover ways to gain access to their customer base
  • Send the perfect introduction letter to potential strategic partner prospects that sets you apart
  • Build a powerful referral network that sustainably generates new leads for your business
  • Added Bonus: Get sample outreach letters you can copy and use as your own
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