Done for you marketing strategy and implementation with a set price
Small Business Marketing books

Simple, effective, affordable Small Business Marketing
Grow your business with a proven marketing system


Analyze

Our team will conduct a comprehensive audit of your current online marketing efforts.

Prioritize

We'll help you prioritize and integrate the most effective marketing channels for your business today.

Grow

Once the foundation is built, we'll help you ignite new growth channels and opportunities.

Let Us Develop a Comprehensive  Marketing Plan Just for You

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense. Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:

  1. You can attract clients that are ideal for you
  2. You can stand out in ways that make the competition irrelevant
  3. You can know confidently what to do and what not to do
  4. Clients will expect to pay a premium to work with you
  5. You can identify the most profitable ways for you to attract new business

What a Strategy Engagement Includes

  • 1.Initial getting started discovery meeting
  • 2.Core message and ideal client persona development
  • 3.Editorial plan
  • 4.Customer journey map
  • 5.Competitive landscape
  • 6.Priority growth recommendations
  • 7.Presentation of findings’

The entire process takes about 20-40 days and involves meetings with you and your team. 

When you receive our strategy findings you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy. At that point, you can take the roadmap and implement the plan with your team or hire Duct Tape Marketing as your outsourced marketing department.

We Partner With You

A lot of small business owners hear about the latest trends in online marketing—AI, paid search, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.

Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.

That’s why we propose a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all channels are being used, and you’re optimizing and maximizing your existing marketing assets.

Done for you packages with a set price

Our consulting is based on your unique business needs and budget. Here are a few of our example packages.

We start by creating your perfect marketing strategy

Below you'll find a range of typical strategy packages, however, these are simply for illustration as every business is unique and we build the perfect approach that compliments your current marketing efforts, your business model, and your long-term objectives.

Phase 1

Header

Strategy Build

Strategy Grow

Strategy Ignite

Total Online Presence

Report

Audit findings

TOPA + reports

Client Interviews

Email survey

5 client interviews

10 client interviews

Competitive Research

High level  summary +  Reports

3 comparisons

6 comparisons

Core Message Development

Included

Included

Included

Persona Development

High level

Summary

Deep segments

Customer Journey Map

Included

Included

Included

Execution Calendar

Next 3 months

Next 6 months

Next 12 months

Growth Recommendations

Included

Included

Included

$3,000 

one time


$5,000 

one time


$7,500 

one time


Then we build the right ongoing implementation
package
for your business

Once we help you develop the perfect strategy for your business we move to an implementation plan based on that strategy. Below you'll find a range of typical plans but every business is unique so the actual plan we build for your business will be personalized and tailored to meet your goals.

Phase 1

Header

Strategy Build

Strategy Grow

Strategy Ignite

Total Online Presence

Report

TOPA

TOPA + reports

Client Interviews

Survey

5 clients

10 clients

Competitive Research

High level  summary +  Reports

3 clients

6 clients

Core Message

Included

Included

Included

Persona

High level

Summary

Deep div

Marketing Hourglass

Included

Included

Included

Execution Calendar

Next 3 months

Next 6 months

Next 12 months

Growth Recommendations

Included

Included

Included

$3,000 

one time


$5,000 

one time


$7,500 

one time


Phase 1 - Strategy Build

Strategy Build

Total Online Presence

Report

Client Interviews

Survey

Competitive Research

High level  summary +  Reports

Core Message

Included

Persona

High level

Marketing Hourglass

Included

Execution Calendar

Next 3 months

Growth Recommendations

Included

$3,000 

one time


Phase 1 - Strategy Grow

Strategy Grow

Total Online Presence

TOPA

Client Interviews

5 clients

Competitive Research

3 clients

Core Message

Included

Persona

Summary

Marketing Hourglass

Included

Execution Calendar

Next 6 months

Growth Recommendations

Included

$5,000 

one time


Phase 1 - Strategy Ignite

Strategy Ignite

Total Online Presence

TOPA + reports

Client Interviews

10 clients

Competitive Research

6 clients

Core Message

Included

Persona

Deep div

Marketing Hourglass

Included

Execution Calendar

Next 12 months

Growth Recommendations

Included

$7,500 

one time


Example packages typically include some combination of the following tactics.

Phase 2

Header

Build  Jumpstart

Grow Catalyst

Ignite Marketing Department

Marketing Website

  • Refresh WordPress site
  • Mobile friendly
  • HTTPS secure
  • Local pages
  • CRO Landing pages




Content Program

  • Core page content
  • Home page video
  • Review funnel
  • Ongoing blog content
  • Hub page upgrade for leads
  • Podcast or webinar
  • Sales materials
  • Press releases
  • Update old content




SEO

  • Google My Business Optimization
  • Onsite SEO management
  • Local citation management link building
  • Google Search Console set-up
  • Podcast guesting
  • Organic CTR optimized
  • Featured snippet program




Social media

  • Social profile refresh
  • Social posting plan
  • Social promotion plan
  • Social engagement plan
  • Media and influencer outreach
  • Video channel
  • Live video program




Email Marketing

  • List clean-up
  • Re-engagement campaign
  • Monthly newsletter
  • Lead capture calls to action
  • Email confirmation and follow-up
  • Email lead nurture program
  • Email lead campaigns



Paid Lead Generation

  • Boost FB posts
  • Social media ad campaign
  • Google AdWords
  • Remarketing campaigns




Sales Enablement

  • Co-marketing partner plan
  • Lead discovery/orientation process
  • Speaking for leads
  • Repeat customer campaigns




Customer Experience

  • Review response plan
  • New customer onboarding process
  • Customer delight process
  • Referral program
  • Events program
  • Customer feedback program




CRM Tool

  • Data capture and clean up
  • Sales pipeline process




Marketing automation

  • Lead scoring process
  • Lead follow-up sequences




Analytics

  • Analytics goals
  • Advertising tracking
  • Call tracking




$2,999/mo

$3,999/mo

$4,999/mo

Phase 2

Header

Build  Jumpstart

Grow Catalyst

Ignite Marketing Department

Marketing Website

  • Refresh WordPress site
  • Mobile friendly
  • HTTPS secure
  • Local pages
  • CRO Landing pages




Content Program

  • Core page content
  • Home page video
  • Review funnel
  • Ongoing blog content
  • Hub page upgrade for leads
  • Podcast or webinar
  • Sales materials
  • Press releases
  • Update old content




SEO

  • Google My Business Optimization
  • Onsite SEO management
  • Local citation management link building
  • Google Search Console set-up
  • Podast guesting
  • Organic CTR optimized
  • Featured snippet program




Social media

  • Social profile refresh
  • Social posting plan
  • Social promotion plan
  • Social engagement plan
  • Media and influencer outreach
  • Video channel
  • Live video program




Email Marketing

  • List clean-up
  • Re-engagement campaign
  • Monthly newsletter
  • Lead capture calls to action
  • Email confirmation and follow-up
  • Email lead nurture program
  • Email lead campaigns



Paid Lead Generation

  • Boost FB posts
  • Social media ad campaign
  • Google AdWords
  • Remarketing campaigns




Sales Enablement

  • Co-marketing partner plan
  • Lead discovery/orientation process
  • Speaking for leads
  • Repeat customer campaigns




Customer Experience

  • Review response plan
  • New customer onboarding process
  • Customer delight process
  • Referral program
  • Events program
  • Customer feedback program




CRM Tool

  • Data capture and clean up
  • Sales pipeline process




Marketing automation

  • Lead scoring process
  • Lead follow-up sequences




Analytics

  • Analytics goals
  • Advertising tracking
  • Call tracking




$2,999/mo

$3,999/mo

$4,999/mo

Phase 2 -Build  Jumpstart

Build  Jumpstart

Marketing Website
  • Refresh WordPress site
  • ​Mobile friendly
  • HTTPS secure
  • Local pages
  • CRO Landing pages

Content Program

  • Core page content
  • Home page video
  • Review funnel
  • Ongoing blog content
  • Hub page upgrade for leads
  • Podcast or webinar
  • Sales materials
  • Press releases
  • Update old content

SEO

  • Google My Business Optimization
  • Onsite SEO management
  • Local citation management link building
  • Google Search Console set-up
  • Podast guesting
  • Organic CTR optimized
  • Featured snippet program

Social media

  • Social profile refresh
  • Social posting plan
  • Social promotion plan
  • Social engagement plan
  • Media and influencer outreach
  • Video channel
  • Live video program

Email Marketing

  • List clean-up
  • Re-engagement campaign
  • Monthly newsletter
  • Lead capture calls to action
  • Email confirmation and follow-up
  • Email lead nurture program
  • Email lead campaigns

$2,999/mo

Phase 2 - Grow Catalyst

Grow Catalyst

Marketing Website

  • Refresh WordPress site
  • Mobile friendly
  • HTTPS secure
  • Local pages
  • CRO Landing pages

Content Program

  • Core page content
  • Home page video
  • Review funnel
  • Ongoing blog content
  • Hub page upgrade for leads
  • Podcast or webinar
  • Sales materials
  • Press releases
  • Update old content

SEO

  • Google My Business Optimization
  • Onsite SEO management
  • Local citation management link building
  • Google Search Console set-up
  • Podast guesting
  • Organic CTR optimized
  • Featured snippet program

Social media

  • Social profile refresh
  • Social posting plan
  • Social promotion plan
  • Social engagement plan
  • Media and influencer outreach
  • Video channel
  • Live video program

Email Marketing

  • List clean-up
  • Re-engagement campaign
  • Monthly newsletter
  • Lead capture calls to action
  • Email confirmation and follow-up
  • Email lead nurture program
  • Email lead campaigns

Paid Lead Generation

  • Boost FB posts
  • Social media ad campaign
  • Google AdWords
  • Remarketing campaigns

Sales Enablement

  • Co-marketing partner plan
  • Lead discovery/orientation process
  • Speaking for leads
  • Repeat customer campaigns

Customer Experience

  • Review response plan
  • New customer onboarding process
  • Customer delight process
  • Referral program
  • Events program
  • Customer feedback program

$3,999/mo

Phase 2 - Ignite Marketing Department

Ignite Marketing Department

Marketing Website

  • Refresh WordPress site
  • Mobile friendly
  • HTTPS secure
  • Local pages
  • CRO Landing pages

Content Program

  • Core page content
  • Home page video
  • Review funnel
  • Ongoing blog content
  • Hub page upgrade for leads
  • Podcast or webinar
  • Sales materials
  • Press releases
  • Update old content

SEO

  • Google My Business Optimization
  • Onsite SEO management
  • Local citation management link building
  • Google Search Console set-up
  • Podast guesting
  • Organic CTR optimized
  • Featured snippet program

Social media

  • Social profile refresh
  • Social posting plan
  • Social promotion plan
  • Social engagement plan
  • Media and influencer outreach
  • Video channel
  • Live video program

Email Marketing

  • List clean-up
  • Re-engagement campaign
  • Monthly newsletter
  • Lead capture calls to action
  • Email confirmation and follow-up
  • Email lead nurture program
  • Email lead campaigns

Paid Lead Generation

  • Boost FB posts
  • Social media ad campaign
  • Google AdWords
  • Remarketing campaigns

Sales Enablement

  • Co-marketing partner plan
  • Lead discovery/orientation process
  • Speaking for leads
  • Repeat customer campaigns

Customer Experience

  • Review response plan
  • New customer onboarding process
  • Customer delight process
  • Referral program
  • Events program
  • Customer feedback program

CRM Tool

  • Data capture and clean up
  • Sales pipeline process

Marketing automation

  • Lead scoring process
  • Lead follow-up sequences

Analytics

  • Analytics goals
  • Advertising tracking
  • Call tracking

$4,999/mo

Need to build a local foundation first?
Ask about our Local Foundation Package

Google my Business Guide
  • Google My Business Optimization

  • 2 Pages Onsite SEO Mangement

  • Review Management

  • Local Citation Management

Link Building - 1 per month
1 x 500-word article
dashboard + reporting

$999/mo

Google my Business Guide
  • Google My Business Optimization

  • 2 Pages Onsite SEO Mangement

  • Review Management

  • Local Citation Management

Link Building - 1 per month
1 x 500-word article
dashboard + reporting

$999/mo

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