Done for your marketing strategy and implementation with a set price
Small Business Marketing books

Simple, effective, affordable Small Business Marketing
Grow your business with a proven marketing system


Analyze

Our team will conduct a comprehensive audit of your current online marketing efforts.

Prioritize

We'll help you prioritize and integrate the most effective marketing channels for your business today.

Grow

Once the foundation is built, we'll help you ignite new growth channels and opportunities.

Let Us Develop a Comprehensive  Marketing Plan Just for You

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense. Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:

  1. You can attract clients that are ideal for you
  2. You can stand out in ways that make the competition irrelevant
  3. You can know confidently what to do and what not to do
  4. Clients will expect to pay a premium to work with you
  5. You can identify the most profitable ways for you to attract new business

What a Strategy Engagement Includes

  • 1.Initial getting started discovery meeting
  • 2.Core message and ideal client persona development
  • 3.Editorial plan
  • 4.Customer journey map
  • 5.Competitive landscape
  • 6.Priority growth recommendations
  • 7.Presentation of findings’

The entire process takes about 20-40 days and involves meetings with you and your team. 

When you receive our strategy findings you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy. At that point, you can take the roadmap and implement the plan with your team or hire Duct Tape Marketing as your outsourced marketing department.Enter your text here...

We Partner With You

A lot of small business owners hear about the latest trends in online marketing—AI, paid search, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.

Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.

That’s why we propose a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all channels are being used, and you’re optimizing and maximizing your existing marketing assets.

Done for you packages with a set price

Our consulting is based on your unique business needs and budget. Here are a few of our example packages.

We start by creating your perfect marketing strategy

Phase 1

Header

Strategy Build

Strategy Grow

Strategy Ignite

Total Online Presence

Report

Audit findings

TOPA + reports

Client Interviews

Email survey

5 client interviews

10 client interviews

Competitive Research

High level  summary +  Reports

3 comparisons

6 comparisons

Core Message Development

Included

Included

Included

Persona Development

High level

Summary

Deep segments

Customer Journey Map

Included

Included

Included

Execution Calendar

Next 3 months

Next 6 months

Next 12 months

Growth Recommendations

Included

Included

Included

$3,000 

one time


$5,000 

one time


$7,500 

one time


Then we build the right ongoing implementation
package
for your business

Phase 1

Header

Strategy Build

Strategy Grow

Strategy Ignite

Total Online Presence

Report

TOPA

TOPA + reports

Client Interviews

Survey

5 clients

10 clients

Competitive Research

High level  summary +  Reports

3 clients

6 clients

Core Message

Included

Included

Included

Persona

High level

Summary

Deep div

Marketing Hourglass

Included

Included

Included

Execution Calendar

Next 3 months

Next 6 months

Next 12 months

Growth Recommendations

Included

Included

Included

$3,000 

one time


$5,000 

one time


$7,500 

one time


Phase 1 - Strategy Build

Strategy Build

Total Online Presence

Report

Client Interviews

Survey

Competitive Research

High level  summary +  Reports

Core Message

Included

Persona

High level

Marketing Hourglass

Included

Execution Calendar

Next 3 months

Growth Recommendations

Included

$3,000 

one time


Phase 1 - Strategy Grow

Strategy Grow

Total Online Presence

TOPA

Client Interviews

5 clients

Competitive Research

3 clients

Core Message

Included

Persona

Summary

Marketing Hourglass

Included

Execution Calendar

Next 6 months

Growth Recommendations

Included

$5,000 

one time


Phase 1 - Strategy Ignite

Strategy Ignite

Total Online Presence

TOPA + reports

Client Interviews

10 clients

Competitive Research

6 clients

Core Message

Included

Persona

Deep div

Marketing Hourglass

Included

Execution Calendar

Next 12 months

Growth Recommendations

Included

$7,500 

one time


Phase 2

Header

Build  Jumpstart

Grow Catalyst

Ignite Marketing Department

Marketing

WebsiteRefresh WordPress site

Mobile friendly

HTTPS secureLocal pages

CRO Landing pages




Content Program

Core page content

Home page video

Review funnel

Ongoing blog content

Hub page ​

 upgrade for leads

Podcast or webinar

Sales materials

Press releases

Update old content




SEO

Google My Business Optimization

Onsite SEO management

Local citation management link building

Google Search Console set-up

Podcast guesting

Organic CTR optimized

Featured snippet program




Social media

Social profile refresh

Social posting plan

Social promotion plan

Social engagement plan

Media and influencer outreach

Video channel

Live video program




Email Marketing

list clean-up

Re-engagement campaign

Monthly newsletter

Lead capture calls to actionemail confirmation and follow-upemail lead nurture programemail lead campaigns




Paid Lead Generation

Boost FB posts

Social media ad campaign

Google AdWords

Remarketing campaigns




Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns




Customer Experience

Review response plan

New customer onboarding process

Customer delight process

Referral program

Events program

Customer feedback program




Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns




CRM Tool

Data capture and clean up

Sales pipeline process




Marketing automation

Lead scoring process

Lead follow-up sequences




Analytics

Analytics goals

Advertising tracking

Call tracking




$2,999/mo

$3,999/mo

$4,999/mo

Need to build a local foundation first?
Ask about our Local Foundation Package

Google my Business Guide
  • Google My Business Optimization

  • 2 Pages Onsite SEO Mangement

  • Review Management

  • Local Citation Management

Link Building - 1 per month
1 x 500-word article
dashboard + reporting

$999/mo

Phase 2

Header

Build  Jumpstart

Grow Catalyst

Ignite Marketing Department

Marketing

WebsiteRefresh WordPress site

Mobile friendly

HTTPS secureLocal pages

CRO Landing pages




Content Program

Core page content

Home page video

Review funnel

Ongoing blog content

Hub page ​

 upgrade for leads

Podcast or webinar

Sales materials

Press releases

Update old content




SEO

Google My Business Optimization

Onsite SEO management

Local citation management link building

Google Search Console set-up

Podast guesting

Organic CTR optimized

Featured snippet program




Social media

Social profile refresh

Social posting plan

Social promotion plan

Social engagement plan

Media and influencer outreach

Video channel

Live video program




Email Marketing

list clean-up

Re-engagement campaign

Monthly newsletter

Lead capture calls to actionemail confirmation and follow-upemail lead nurture programemail lead campaigns




Paid Lead Generation

Boost FB posts

Social media ad campaign

Google AdWords

Remarketing campaigns




Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns




Customer Experience

Review response plan

New customer onboarding process

Customer delight process

Referral program

Events program

Customer feedback program




Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns




CRM Tool

Data capture and clean up

Sales pipeline process




Marketing automation

Lead scoring process

Lead follow-up sequences




Analytics

Analytics goals

Advertising tracking

Call tracking




$2,999/mo

$3,999/mo

$4,999/mo

Phase 2 -Build  Jumpstart

Build  Jumpstart

Marketing

WebsiteRefresh WordPress site

Mobile friendly

HTTPS secureLocal pages

CRO Landing pages

Content Program

Core page content

Home page video

Review funnel

Ongoing blog content

Hub page

 upgrade for leads

Podcast or webinar

Sales materials

Press releases

Update old content

SEO

Google My Business Optimization

Onsite SEO management

Local citation management link building

Google Search Console set-up

Podast guesting

Organic CTR optimized

Featured snippet program

Social media

Social profile refresh

Social posting plan

Social promotion plan

Social engagement plan

Media and influencer outreach

Video channel

Live video program

Email Marketing

list clean-up

Re-engagement campaign

Monthly newsletter

Lead capture calls to actionemail confirmation and follow-upemail lead nurture programemail lead campaigns

$2,999/mo

Phase 2 - Grow Catalyst

Grow Catalyst

Marketing

WebsiteRefresh WordPress site

Mobile friendly

HTTPS secureLocal pages

CRO Landing pages

Content Program

Core page content

Home page video

Review funnel

Ongoing blog content

Hub page

 upgrade for leads

Podcast or webinar

Sales materials

Press releases

Update old content

SEO

Google My Business Optimization

Onsite SEO management

Local citation management link building

Google Search Console set-up

Podast guesting

Organic CTR optimized

Featured snippet program

Social media

Social profile refresh

Social posting plan

Social promotion plan

Social engagement plan

Media and influencer outreach

Video channel

Live video program

Email Marketing

list clean-up

Re-engagement campaign

Monthly newsletter

Lead capture calls to actionemail confirmation and follow-upemail lead nurture programemail lead campaigns

Paid Lead Generation

Boost FB posts

Social media ad campaign

Google AdWords

Remarketing campaigns

Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns

Customer Experience

Review response plan

New customer onboarding process

Customer delight process

Referral program

Events program

Customer feedback program

$3,999/mo

Phase 2 - Ignite Marketing Department

Ignite Marketing Department

Marketing

WebsiteRefresh WordPress site

Mobile friendly

HTTPS secureLocal pages

CRO Landing pages

Content Program

Core page content

Home page video

Review funnel

Ongoing blog content

Hub page

 upgrade for leads

Podcast or webinar

Sales materials

Press releases

Update old content

SEO

Google My Business Optimization

Onsite SEO management

Local citation management link building

Google Search Console set-up

Podast guesting

Organic CTR optimized

Featured snippet program

Social media

Social profile refresh

Social posting plan

Social promotion plan

Social engagement plan

Media and influencer outreach

Video channel

Live video program

Email Marketing

list clean-up

Re-engagement campaign

Monthly newsletter

Lead capture calls to actionemail confirmation and follow-upemail lead nurture programemail lead campaigns

Paid Lead Generation

Boost FB posts

Social media ad campaign

Google AdWords

Remarketing campaigns

Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns

Customer Experience

Review response plan

New customer onboarding process

Customer delight process

Referral program

Events program

Customer feedback program

Sales Enablement

co-marketing partner planlead discovery/orientation process

Speaking for leads

Repeat customer campaigns

CRM Tool

Data capture and clean up

Sales pipeline process

Marketing automation

Lead scoring process

Lead follow-up sequences

Analytics

Analytics goals

Advertising tracking

Call tracking

$4,999/mo