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How would you answer these 5 questions:
1. Do you have a defined marketing plan with appropriate goals?
2. Are you hitting your marketing and growth goals?
3. Do you have an idea of what is and is not working?
4. Do you have the right people in the right roles?
5. Do you have a plan in place to manage your marketing team?
If you answered no to most, download the Marketing Roles and Responsibilities Map
Consultants bring expertise and experience to the mix and can help you build marketing as an asset rather than an expense if used correctly. In many cases they can help you decide what not to do if you know how to direct their work.
Tired of trying to figure out how to get the most from your internal marketing team? When you define proper marketing roles you can create systems for greater productivity and make it far easier to delegate day to day marketing tactics.
As a business owner, your primary marketing role is to create and advance the marketing strategy. The only way you can do this is to fully understand what marketing strategy is.
Get the most from your marketing efforts, stop the constant cycle of ups and downs, and start to view your marketing investment as a system that allows you to scale your business without trying to figure it all out on. your own. Get back to running the part of your business you love the most.
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