Marketing is an engine for sales and your engine needs the energy to facilitate motion. It should run consistently, effectively, and be maintained. And when running, the different components all fire together (your strategy, messaging, website, social media, advertising, and tactics) driving leads into sales.
You understand the importance of marketing, but it’s hard to track, and that’s frustrating. It simply doesn’t interest you. Finding someone to run it is difficult because they lack the experience you need or require a salary that’s debilitating if they have experience.
Marketing system implementation in cooperation with what you’re already doing is the solution you need. Strategy and tactical implementation for the cost of a new hire with a partner working to help you reach your business goals.