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No matter what marketing trends and technologies come and go, remember—referral generation always remains relevant. With this playbook, you'll be on your way to turning your business into a referral generating machine.

But if you want to take your referral engine even further and get your customers to do your best marketing for you, this is a book you need to read. Here's why.

Feed your referral engine and teach your business to market itself

Most business owners believe that customer referrals are entirely out of their hands. This belief is completely invalid. There's a proven way to tap into your existing customer base and get them to spread the good word about your company.

 In this Wall Street Journal best-selling book, The Referral Engine by John Jantsch, you'll learn exactly how to do just that. This book has changed the way small business owners think about referrals and strategic partnerships.

"This book will pay for itself in one day." — Seth Godin