Quick Fixes to Polish Your Online Presence
You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an auto mechanic. You turn to Google. Every day, people are turning to Google to find things that they need, be it a product or service.
Have you ever Googled yourself? Or your business?
If not, you should stop for a second and go check yourself out. What you see is essentially your online presence, your virtual resume. This is what people see when they are looking for your product or service, you or your business.
Yes, you might think that your Facebook page and website show the epitome of what you are, but do they show up when you are Googled? If not, it’s not lending as much as you thought to your online presence.
What will show up when you are Googled are the networks that you are the most active on, if they are public. For example, this is what it looks like when I Google myself:
We’ve got my Twitter and my LinkedIn at the top, followed by images. There are also things on here like past jobs and blog posts that I have written.
What does it say when you Google yourself or your business?
Now, how do you get this Google search to be a little more of what you want people to see? Here are some quick tips to polish your online presence:
- Consistent profile picture – My “Google myself” example is the perfect example of what not to do with your profile pictures. To present a polished and consistent front, it’s important that all of your public social profiles (from Pinterest and Instagram to LinkedIn and G+) to your author pic on the blog should be consistent. A nice, professional photo of your face, sized correctly, has proven to enhance interactions and connections. People love putting a face to a name, and this is your chance to do that.
- To stick with the theme of consistency, if you’re a business – ensure that your logo, company name, and website are consistent across all your platforms. There is nothing more confusing than having different versions of your company name or logo on various sites.
- For your business to show up in Google, make sure you register with Google My Business, and that this information (hours, contact info, etc.) is consistent with the information found on your website.
- Next, what do your profiles, blogs, and websites say about you or your business when someone does find them and click through? Ensure that your voice is consistent, your contact info is easily accessible, and that visitors know what you and your company are about when they get there.
- Content, Content, Content – The more content produced across your various platforms, the more Google is going to pull your website, social media, or blog up to the top. Google loves fresh information. My Twitter and LinkedIn are at the top of my Google search because a) my Facebook has privacy settings and b) I update them both a ton. At Duct Tape, we produce a ton of content. When you search “Duct Tape Marketing” you gain access to all of our sites and platforms, and even a link to Amazon to purchase the Duct Tape Marketing book. Pretty good, right?
If you’re active online, your online presence can be overwhelming. There are online ads, SEO efforts, massive websites and dozens of social media platforms, but what do people see when they search you? These quick things to check should help your audience start turning more of the results you’d like them to see when they look you up.
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The Self-Reliant Entrepreneur
by John Jantsch
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—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way