Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year.
I’ve intentionally chosen to focus on the most “popular” posts as a way of illustrating a bit of what makes a piece of content popular.
Now, mind you, that’s not the same as saying the “best” posts of the year. Well, it might be, but it might not. In the world we live in today popular content is made so by your audience’s willingness to share it, comment on it, and otherwise voluntarily talk about it.
Factors such as a provocative headline, the tried and true list format and the particular and somewhat unpredictable nature of the crowd on a given day have a lot to do with making content spread.
The following seven posts were judged most popular through an analysis of Google Analytics, social and link data. It’s also worth noting that the more popular a post the better chance it stands to rank higher in subsequent related searches, which only serves to make it more popular.
1. 8 Alternatives to Google Keyword Tool – Keyword research is vital. It’s an essential tactic for developing a powerful content strategy, targeting pay per click advertising campaigns and improving search engine optimization. For many years Google offered what was undoubtedly the most used free tool . .
My most popular post of the year benefited greatly from search traffic over the last few months of the year.
2. The Best Books in the World on Writing – It’s entirely possible that the title of this post is completely off. I mean, what I’ve really compiled is a list of the books on writing that I love the best. But isn’t that the thing about great writing – it allows us, compels us perhaps . . .
This post benefited from a Listly list that took off in content networks and embeds on other sites.
3. 5 New Realities of SEO – Back in the day, SEO was more technical and less, well, semantic. Now I realize that for most a term like semantic query relevancy might as well be the name of computer programming language, but the fact is Google’s customers, the searcher . . .
A list, with the word new and about SEO – all ingredients for social sharing!
4. How to Create a Total Content System – As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content . . .
Posts about content marketing were very popular in 2013 and this one benefited from the fact that it offered a “how to” system and had an audio explanation. (It was also one of my top podcasts of the year.)
5. How to Be Quiet and Why You Must – Business is noisy. A typical day might involve dozens of conversations, meetings, decisions, tasks and insights. Every thought, conscious or otherwise, roars through our heads like the intersection . . .
This may have been my favorite post of the year and I believe it benefited from a bit of a curiosity factor as well as the universal longing we all have for a little more peace.
6. 12 Month Total Online Presence Blueprint – I’ve been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence. . .
This post benefited from a Facebook ad campaign that drove people to a very popular webinar, which sold an online training program. This is a great example of using social to create awareness for content to create sign up for email to create customers!
7. 7 Marketing Metrics Worth Obsessing Over – Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. The obvious things like leads and sales revenue are important, but they’re quite often just a measure of what is and not . . .
This final post was about numbers and that usually spells boring, but this was a list with the word obsessing in the title that came during the first week of the year – my guess is people were finally obsessing over planning for the year. Most shared LinkedIn post of the year.