Peer to Peer Lead Conversion

Peer to Peer Lead Conversion

Peer to Peer Lead Conversion

By John Jantsch

Want to know a great selling tool – the focus group.

Most people think marketing research when they think focus group but, with a nifty little twist on this concept, you can turn it into a sales conversion machine.

This works particularly well if you can focus on one specific industry group. The idea is to find a group that shares the same frustrations and uses the same language to express them.

Put together a teleconference panel aimed at discussing a common industry issue or growing trend. Invite 10 participants, but make sure that at least two of the participants are happy clients that turned to you to solve this frustration. Then, once the group is assembled, you sit back and gently moderate only. If any selling goes on during the call it must come from your clients only. Let the group talk about the good, the bad and the ugly. Three things will generally occur from such a session.

  1. Your current client usually feels pretty good about the decision they made (that will lead to more referrals)
  2. Other callers come away with a very favorable impression of your place in the market – who else is making this kind of educational effort?
  3. Several members of the group will call you the next day and invite you to show them how you can help

There are any number of ways to add a creative twist of two to this approach but nothing sells like a current user telling a skeptic, in their own words, how great your product or service is.


No Need to Click Here – I’m just claiming my feed at Feedster feedster:4fa655fef7c319fecd4dda7d37b77302


The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
How to Put Together An Effective Remarketing Strategy
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x