Partner for Referrals and Everybody Wins – Duct Tape Marketing

Partner for Referrals and Everybody Wins

Partner for Referrals and Everybody Wins

By John Jantsch

Conference Calls Unlimited just sent me a very powerful
referral marketing promotion. CCU provides audio and web
conference services and finds that to beat through the clutter
of the Internet and PPC price shopping they can do much
better by way of referral – (lesson for anyone in that nugget)

CCU sent me a plastic phone card looking thing and offered
to personalize up to 1000 of these babies with my logo.

These cards, now emblazoned with my logo, are good for
one free conference call or web conference. So what do I
do, I slap them in the mail to all of my favorite customers
and prospects as a good will gesture and to further prove
that I lay awake at night thinking of ways to make their
lives better.

Oh, but wait, now CCU gets exposed to a whole bunch of
new people and they essentially borrow a bit of the trust
that I have built with my clients – It’s referral marketing
at it’s best and it’s a great approach that I’m sure will pay
for itself over and over. Creativity ain’t that hard folks.

How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!