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VIRTUAL WORKSHOP
Grow your practice and profits faster offering Facebook and Google Ads services
Join this live workshop and learn exactly how to sell, manage, and deliver results to clients on these two important paid channels.
Oct 14, 2020 - 9 am - 4 pm CT - live on Zoom
What's this virtual workshop all about?
Whether you’re just testing the waters or ready to scale with Facebook and Google ads, figuring out how to sell, manage, and execute on these services is no walk in the park.
Solving the mystery of how to acquire customers on Facebook or Google isn’t easy. People often go through years of trial and error trying to get it right—and that gets expensive.
But luckily, our expert presenter, Ellen Jantsch has already done the heavy lifting for you. She has spent the last few years working with businesses in various industries with small and large budgets to help them skyrocket their growth using these paid channels.
She’s managed to successfully grow her agency Tuff 3X faster with Facebook and Google Ads as its two core services. Ellen is sharing her exact methods and processes so that you can skip the years of costly mistakes and get to growing, faster.
- When you join Ellen for the virtual workshop, you’ll learn exactly how to to do these three things (and more):
- Sell Facebook and Google services to new and existing clients
- Build Facebook & Google accounts and effectively deliver money-making campaigns for your clients
- Manage client expectations for Facebook and Google Ad services
- And the bonus: Ellen’s exact winning set of processes, templates and checklists to get you up and running faster
You'll walk away with a step-by-step guide to create and optimize Google and Facebook campaigns for your own clients. You’ll be armed and ready to deliver a great customer experience for your Google and Facebook services.
Meet your presenter
Ellen Jantsch
TuffGrowth
For as long as I can remember, I’ve always learned by doing. Owning my own business gives me the opportunity to get outside my comfort zone daily, learn at a high speed and make a significant impact. I feel very lucky to lead the team at Tuff, a 7-person remote growth marketing team for hire. We team up with startups and small businesses to help them prioritize high-impact growth campaigns to quickly identify the highest ROI channel and then scale it. Over the last four years, we’ve worked with 50+ different companies - from individual bootstrapped founders to large established players with multi-million dollar ad budgets to help them find traction and grow with Google, Facebook, Instagram, and LinkedIn campaigns.
Hear from Ellen exactly what you’ll learn if you attend:
The agenda for the full-day, virtual workshop:
This workshop has two core learning sections and a bonus virtual networking lunch with John Jantsch.
Execution: First half of the day we’ll start the day in Ads Manager and Google Ads, and we’ll cover the basics:
- How to set up each account
- Best practices for campaigns
- Conversion tracking
- The exact strategy we use at Tuff (Audit < Research < Set Up < Optimize < Report)
Added Bonus: Networking lunch with Duct Tape Marketing Founder, John Jantsch. During this session, you’ll learn exactly what steps to take to build and scale your marketing agency without adding overhead costs.
Management & Sales: Second half of the day we’ll dig into how you can profitably manage clients when you are running their Facebook and Google ads. We’ll go through the ideal:
- Onboarding process
- Reporting cadence
- Common questions and problems
- And more
You’ll be set up with a process (one we’ve shaped, battle-tested, and iterated on for the last 3 years with 50+ clients) that you can adapt and use on your own.
Outline
We’ve split this workshop into two core sections.
Executional Expertise: How to setup accounts and run campaigns
For the first half of the day, we will be in Ads Manager and Google Ads, going over the basics on how to setup each account, best practices for campaigns, conversion tracking, and the exact strategy (Audit < Research < Set Up < Optimize < Report) we use at Tuff.
- Knowing why Facebook works for local
- Navigating the Facebook Ads Manager
- Choosing campaign objectives
- Building out target audiences
- Selecting your ad placements
- Setting your advertising budget
- Optimize your ad delivery
- Confirming pixel placements and conversion tracking
- Picking the best ad format
- Knowing when to update your ads
- Managing your ad report columns
- Using the breakdown menu for reporting
- Knowing why Google Ads works for 95% of businesses
- Navigating the Google Ads Building the right campaign structure
- Identity keywords and match types
- Configuring your settings
- Selecting your bids and bid strategy
- Setting your advertising budget
- Optimize your campaigns with the search term report
- Confirming pixel placements and conversion tracking
- Picking the best campaign type
- Knowing when to check on the account
- Managing your ad report columns
- Using the breakdown menu for reporting
Management & Sales: How to actually be profitable with Facebook and Google Ad services
After lunch, we’ll dig into how you can profitably manage clients when you are running their Facebook and Google ads. We’ll go through the ideal onboarding process, reporting cadence, common questions and problems, and more. You’ll be setup with a process (one we’ve shaped, battle-tested, and iterated on for the last 3 years with 50+ clients) that you can adapt and use on your own.
- Onboarding new clients with Facebook and Google Ads
- Post-onboarding process for Facebook and Google Ads
- Leveraging video to help communicate with clients
- Email templates we use at Tuff with clients
- Common questions and issues from clients
- Reporting and check-in cadence
- Selling Facebook and Google ads as part of the overall marketing mix
Tools & Templates
- Audit Checklist w/ Examples
- Audit Checklist w/ Examples
- Google Data Studio Report (You can copy and use)
- The exact strategy, links, and takeaways we use at Tuff