Offer Proof With Checklists

Offer Proof With Checklists

Offer Proof With Checklists

By John Jantsch

It may not be that glamorous but one of the best ways to differentiate your business is to show your clients and prospects checklists.

See, lots of folks talk about quality, speed and accuracy but few really deliver it. If you could offer your prospects proof that you not only deliver the goods you have a 10 point system that guarantees it, well, I think your business would be the obvious choice.

Almost every business has checklists (even mental ones) that they go through to ensure the job gets done right, the order gets packaged right or the service is delivered on time. Few however, take the time to document those systems in the form of a checklist and fewer still think to use those checklists as marketing tools.

What if you produced a document that read: Our 10 point white glove inspection guarantees that your car will be spotless – and then proceeded to list all 10 steps.

How about your web site optimization process, your financial investment risk analysis, your safety process, your service punchlist. . . there is no end to the creative ways you can approach this. People love top 10 lists and checklists because they take something that is often complicated or boring and turn it into something that is simple and even entertaining.

SIDEBAR: Documenting the kinds of systems I’ve discussed above might actually be a good business idea anyway!

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system