Monitoring and Measuring Social Media
Find a Consultant Become a Consultant

Monitoring and Measuring Social Media

Monitoring and Measuring Social Media

By John Jantsch

Amber NaslundIn a recent episode of the Duct Tape Marketing podcast I spoke with Amber Naslund, Director of Community for Radian6.

Radian6 puts out a wickedly cool set of tools for monitoring and managing your brand, particularly in social media, online. So, suffice to say we discussed that very thing – monitoring and managing your brand online.

Director of Community and Content Management Officers type titles are becoming more and more prevalent as companies big and small are shifting marketing focus to conversational and social media strategies.

The Radian6 solution won’t be for everyone, but for those who need to track what’s being said, give it meaning inside their organizations and engage in the right conversations, it’s a relatively low investment solution. We did, however, also cover some free and low cost tools such as Google Alerts and twitter search.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Is Facebook Still a Useful Play for Small Businesses
You may very well be asking the question posed in the title of this post because you’ve been following the recent damning Facebook whistleblower testimony, or maybe you’ve just had this sinking feeling for several years. While I don’t think being on Facebook is at this point detrimental to a small business brand the way […]
How to Use Social Media Strategically in 2021
This blog post is brought to you by  Workpuls.  With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online.  Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.