A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit.
Long term, marketing is really more about what you do, deliver, execute, or innovate than it is about a new slogan. Hey, I’m not saying that a simple, impactful slogan can’t go a long way towards capturing people’s attention, I’m just saying that where your external and internal realities meet is where the money is made.
The best compliment I ever get from a client or prospect is, “you practice what you preach.” I’m the first to admit, I don’t always live up to this myself. But, when I don’t, when small business owners don’t, it’s usually because a few things need fixing.
- And what are those?:
- You need to figure out who makes an ideal client for you and forget the rest
- You need to get a handle on how your firm is unique and stop copying others in your industry
- You need to make sure you are still passionate about the business you are in or go get a job
Harsh words, maybe, let’s all wake up this year and kick some butt!