Marketing is What You Do and What You Say

Marketing is What You Do and What You Say

Marketing is What You Do and What You Say

By John Jantsch

A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit.

Long term, marketing is really more about what you do, deliver, execute, or innovate than it is about a new slogan. Hey, I’m not saying that a simple, impactful slogan can’t go a long way towards capturing people’s attention, I’m just saying that where your external and internal realities meet is where the money is made.

The best compliment I ever get from a client or prospect is, “you practice what you preach.” I’m the first to admit, I don’t always live up to this myself. But, when I don’t, when small business owners don’t, it’s usually because a few things need fixing.

    And what are those?:

  • You need to figure out who makes an ideal client for you and forget the rest
  • You need to get a handle on how your firm is unique and stop copying others in your industry
  • You need to make sure you are still passionate about the business you are in or go get a job

Harsh words, maybe, let’s all wake up this year and kick some butt!


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