Platforms Change, Marketing is the Same

Platforms Change, Marketing is the Same

Platforms Change, Marketing is the Same

By John Jantsch

The video below, staged by the Business Marketing Association (BMA) during their annual conference, should be shown to every business marketer alive. It’s an update on the classic McGraw Hill ad known widely as “Man in a Chair.”

I saw this a few months ago, but I was prompted to bring it to your attention by a tweet from Lee Odden@leeodden: Audience Q: Where’s ROI of social media? My A: Wrong question. Social is a platform, not a tactic #pubcon

Marketing is, in my book, getting someone who has a need to know, like, and trust you – social media has become an important trust building platform, but you’ve still got to deliver the goods back at the ranch too!


How to Use LinkedIn to Generate Sales Conversations
  The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one […]
How LinkedIn Can Help with Your Online Branding
  Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn […]

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