links for 2007-07-11

links for 2007-07-11

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links for 2007-07-11

By John Jantsch

  • BlogWrite for CEOs: Duct Tape
    Thanks to John Jantsch of Duct Tape Marketing for the pointer. And grab a copy of John’s excellent new book about small business marketing. Highly recommended.
    (tags: DTMBook)

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

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“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

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The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
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How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
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