Keeping Promises Is What Makes Us Worthy of Trust
Find a Consultant Become a Consultant

Keeping Promises Is What Makes Us Worthy of Trust

Keeping Promises Is What Makes Us Worthy of Trust

By John Jantsch

The cover story of this month’s Spirit magazine by Gabbi Chee chronicles the story of young man named Alex Sheen who quit his job to honor a promise.

He later created an nonprofit organization called “because I said I would” that encourages individuals to make and keep promises to themselves and others. The story is a fascinating one and it made me think about the promises that business owners face everyday.

Image: Alex Sheen because I said I would Southwest Airlines Spirit magazine

Image: Alex Sheen because I said I would Southwest Airlines Spirit magazine

How many promises do we make to our customers, implied or otherwise? How often do we keep or break those promises? I wonder what impact publicly stating and breaking a promise has on a brand and, of course, I wonder the opposite as well.

Would you be willing to declare a small handful of promises to your customers and never, ever break them?

Take a look at the simple power of “because I said I would” and see if you don’t start to think of ways you could apply this simple act to your business.

I posed the question below on Facebook in an attempt to start this conversation – please add your thoughts in the thread below.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.