I had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your […]
The future belongs to those who lead. We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – but who leads a community like that? How do you lead a community […]
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.