Is Your Advertising Too Passive?
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Is Your Advertising Too Passive?

Is Your Advertising Too Passive?

By John Jantsch

Most ads today don’t really ask the reader to do anything. They are too busy trying get them to pay attention and feel something.

The most effective advertising a small business can run is advertising that makes the reader take self-interested action. By grabbing your reader, viewer or listener’s attention and making them do something, you stand a much better chance of them following through to the ultimate step of buying or becoming a client.

Make them pick up the phone, visit a website, scratch off a coupon, unlock a lock, calculate their saving, send in a postcard. Go back and read everything you have in the works for advertising, letters, scripts, postcards, web offers – and make sure that you add an element of action.

It’s a proven fact that if you can engage your prospect and get them to take some form of action you will enhance your chances of turning them into a client. Offering free information is a great way to engage a prospect. Those that take the action of acquiring your valuable information products will be ten times more likely to take the next step and engage in a personal sales appointment.

Of course in that appointment you must find ways to get the person sitting across the desk to hold the puppy.

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