Intuitive Logo Design?

Intuitive Logo Design?

Intuitive Logo Design?

By John Jantsch

I’m a big fan of Intuit and all the Quicken and Quickbooks products (yes they also sponsor some DTM initiatives)

About a month or two ago they quietly, in my opinion, rolled out a new logo after 25 years with some variation of the old one.

Intuit LogoI think it’s a pretty nice example of a big company getting a subtle rebranding right. Big, successful companies have lots of equity invested in all of their brand elements and it can be a bit scary changing anything. (That’s why brand consultants get $100,000 or so to come up with green blocks)

I think Intuit has changed, certainly their ideal customer has changed, and to me the new logo represents not only that change, but a pretty deep understanding of it. Nice work gang. (I did quick interview with Intuit founder Scott Cook)

And, in the marketing “how clever is that” category, the two T’s, dotted like I’s to look strikingly like people, nicely bracket the letters U & I. Yes, together we can make the world a safe place for balance sheets to live, work and well, be balanced!

OK, what do you think? Is it too cute or right on the mark for today’s small business customer?


Do You Love a Local Business?
Intuit, makers of Quickbooks, wants to know about a local business you love. And that business can even be your business. Cash grants every month too. I think their Love a Local Business promotion is very fun. All you do is go to the program site and nominate a local business and tell them why […]
QuickBooks 2010 Expends Beyond Accounting
The latest version of QuickBooks is a big step outside the box for the leading small business accounting software. Building on Intuit’s Connected Services Strategy announced last year, QuickBooks connects to several new online services that enable small businesses to extend the power of their information already in QuickBooks QuickBooks Pro and Premier 2010 feature […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x