Interview with Steve Kaplan

Interview with Steve Kaplan

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Why Storytelling Can Help Your Business’ Bottom Line
When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal […]
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How to Create Effective Follow Up Campaigns
Follow up campaigns can be a tricky thing for small business owners to manage. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? While it might seem like you’re crossing that line, the reality is that most people […]
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