Innovation from the Inside Out

Innovation from the Inside Out

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Innovation from the Inside Out

By John Jantsch

Nobody innovates any more – they just emulate, acquire and manage processes.

Doug Rushkoff, author of Get Back in the Box – How Being Great at What You Do is Great for Business, stopped by the Duct Tape Marketing podcast and shared his thoughts on what he terms a coming renaissance in business.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book.This is his first true business book.

Anyone interested in innovation as a marketing strategy will find this discussion engaging.

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Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
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The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]
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