Innovation from the Inside Out

Innovation from the Inside Out

Innovation from the Inside Out

By John Jantsch

Nobody innovates any more – they just emulate, acquire and manage processes.

Doug Rushkoff, author of Get Back in the Box – How Being Great at What You Do is Great for Business, stopped by the Duct Tape Marketing podcast and shared his thoughts on what he terms a coming renaissance in business.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book.This is his first true business book.

Anyone interested in innovation as a marketing strategy will find this discussion engaging.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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