In house and on demand
Find a Consultant Become a Consultant

In house and on demand

In house and on demand

By John Jantsch

HP Color Laser I have long advocated the use of flexible, education based marketing materials and even devoted chapter five in Duct Tape Marketing to the description of something I call a “marketing kit.”

The idea behind a marketing kit is to produce lots of information rich individual pages such as case studies, your story, your difference, testimonials, FAQs, product and service pages, media mentions, founder bios and customer lists. This approach, as opposed to the big glossy brochure, allows you to add, update, change and configure your kit in a manner tailored to individual prospects. Going to call on a doctor just add the doctor case studies and services.

One of the keys to making this tool work for most small businesses in the ability to print professional looking pages in house and as needed. Inkjet printers are cheap and allow you to do a reasonable job, but the recent price drops in color laser printers has made professional looking document creation very affordable.

I picked up an HP LaserJet 1600 Color Printer recently at my neighborhood Staples store for $249 (with a coupon.) The quality that this printer produces is pretty fabulous for that price. Now I wouldn’t print thousands of pages on this puppy and there are certainly times when offset printing from a print shop makes sense, but when your needs call for something personalized, flexible and now – in house and on demand is fine way to go.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


The Top 10 Duct Tape Marketing Podcast Episodes for 2021
As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of […]
The Top 10 Duct Tape Marketing Podcast Episodes for 2020
2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. I chatted with some […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.