If Gap Needs a Niche

If Gap Needs a Niche

If Gap Needs a Niche

By John Jantsch

The New York Times carried an article today with the headline – Gap Is in Need of a Niche.

If one of the largest retailers in the world is facing its demise from a failure to differentiate what chance do you think your small business stands doing the same.

Attempting, intentionally or accidentally, to appeal to all is a sure way to kill sales and buzz.

Find a way to narrow your market focus to the smallest niche possible and you will no longer need to worry about competing on price.

Find a market that is not being served well, cut your little piece of it and create an experience like no one ever thought of creating.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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