If Gap Needs a Niche

The New York Times carried an article today with the headline – Gap Is in Need of a Niche.

If one of the largest retailers in the world is facing its demise from a failure to differentiate what chance do you think your small business stands doing the same.

Attempting, intentionally or accidentally, to appeal to all is a sure way to kill sales and buzz.

Find a way to narrow your market focus to the smallest niche possible and you will no longer need to worry about competing on price.

Find a market that is not being served well, cut your little piece of it and create an experience like no one ever thought of creating.


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