This post is one in a series of five guest posts authored by the super star bloggers pictured below. As part of a celebration of National Small Business Week we are asking readers to match all five guests posts up with the contributing blogger to be entered for a chance to win an iPad2. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win.
Jason Falls is a social media strategist, thinker, speaker and educator. SocialMediaExplorer.com is owned, co-authored and edited by Jason. He also offers a question-and-answer and learning community at ExploringSocialMedia.com. Social Media Explorer is also the name of Falls’s consulting company which focuses on strategic counsel for medium and large companies in the realm of social media marketing, digital marketing, online communications and public relations.
I Have a Web Site, What Else Should I be Doing Online 3
The web is not a venue where, “if you build it, they will come.” You have to make sure your audience knows your website is there and that it can help them. Spend some time discovering where your customers and people like them are hanging out on the web. (Hint: Assuming you want twice as many of the types of customers you already have, why not ask them?) Do they read blogs? Are they Facebook users? Is Twitter their thing? When you start to see where it is the people you want to attract are, go there, participate in the community on those platforms and provide your insights and expertise (not your catalog) to build trust and attract people to want to know more about you.
That’s it! There’s no big mystery here. Find your audience, serve them well. Remind them occasionally you’re there to help when they need you. Provided your website leads people to clear calls-to-action that you’re measuring, do that and you’ll see your needles move.