Marketing podcast with Leo Babauta (Click to listen, right click and Save As to download – subscribe now via iTunes
Leo Babauta is the publisher of the very popular Zen Habits blog and author the Power of Less.
Leo is not my typical marketing/business expert type guest but Leo’s personal story and the subject he writes about are important lessons for small business owners.
As business owners we are totally free – free to work 80 hours a week, free to carry the stress of making payroll, free to eat junk food at our desk, and free to blow off any semblance of exercise, because, really, who’s got the time. Essentially, we’re all a bunch of heart attacks waiting to happen, but at least we’re free to have the heart attack on our terms, right?
I’ve been doing this for a long time and I can tell you that an entrepreneur’s diet, exercise routine, and stress release activities are just as important as any marketing plan every devised. Owning a business is not for sissies. Leo’s message of doing more with less is a breathe of fresh air and I count it as a daily.
So, take a long, deep, totally centered breath and have a listen. Namaste