How to Reveal Fan Only Content on Facebook
One cool little trick that marketers often use on Facebook is to hold back content for “Fans” only. The pull behind this is that you can then give a little perk and encourage folks to “Like” your page and become a fan.
There are 3rd party apps like those from North Social or Wildfire that can make this happen for you or you can do a bit of coding with FBML. I wrote a how to article on installing the Static FBML app here – you might want to visit that first as you will need the app installed to take advantage of today’s tidbit.
I installed a Static FBML tab called Free eBook and put an image that encourages people to become a fan and offers a free eBook for doing so. There are lots of ways you to take this. Some organizations offer coupons or discounts for becoming a fan or access to early registration – really anything of value can be a great incentive and will generally increase your number of fans. (Visit my Fan Page to see is in action)
The code that makes this possible is the FBML attribute – fb:visible-to-connection. This is the same code that Facebook uses to show or not show your profile to friends or fans and it’s pretty simple to employ.
(One tip – if you are an admin of your page and logged in you will see both the fan and non fan content so you must test your implementation logged off or from a different username.)
Okay, so let’s break this down. For the most part this is very simple HTML with a little FBML
- the fb:visible-to-connection code is what tells Facebook to make and not make parts visible to fans
- the fb:else is an attribute of this code that identifies what should be shown to non fans – you simply wrap the non fan content in fb:else and the /fb:else closing tags. In this case I have used an image that encourages visitors to become fans.
- the next code, starting the h3 tag, is the content that is shown only to fans and this can be whatever you wish. I have used simple content with simple HTML.
- the last bit is close the /fb:visible-to-connection to tag. You can have other content on this page that is not related to the fan only offering and it would outside of this tag
This is s very simple demonstration of how to use this function. You can add your own style using external style sheets. A good place to learn more is Tim Ware’s HyperArts Blog.
You can directly to the free eBook tab I installed here – if you are already a fan you will see the link to the download. If you are not a fan yet you will see an image urging you to become one – hit Like and you’ll see the free eBook download.