Google custom search

Google custom search

Google custom search

By John Jantsch

Google custom searchSearch is big, right, you know that. Why not create your own search engine using Google’s Custom Search. Custom Search allows you to use the Google search engine as designed by you. You get to determine what is indexed and what gets shown. I hacked together a very simple marketing related search engine I called GoGetMarketing to demonstrate this tool.

GoGetMarketingIn this case I actually created a unique website and am hosting my own search engine. This could be a really great approach for people who want to create very narrow niche search tool that could provide hand picked results based on your own network of bookmarked sights – this could be far more beneficial than what Google would index and return.

Custom search would be a great way to create a local search engine and improve your local search results. You can manage all the sites indexed in your custom search engine or even give access to contributors to edit the site in your engine.

In addition, this tool allow you to place custom search on your own site or blog and create your own search on your site or easily include every blog on your blogroll in the search results.


What Local Businesses Need to Know About the State of Local SEO
Marketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On today’s episode, […]
Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x