Unlock Success with Our 3-Day Strategy Workshop for Small Businesses


Most small business owners struggle with...

  • Translating your marketing efforts into actual sales growth
  • How to measure the ROI of your marketing campaigns effectively
  • Challenges of adapting your traditional marketing efforts to online platforms
  • How to train your team on current strategies in the fast-changing marketing landscape
  • Aligning your marketing strategies with your unique business goals and target audience
  • How to support an in-house marketing team lacking specific expertise to drive optimal results

When you attend our hands-on 3-Day Strategy Workshop we will teach our robust framework and help you understand, analyze, and execute proven marketing and business strategies.

Your Path to Success: Our Three-Day Strategy Workshop

  • Maximize Profits with Strategic Planning: Dive deep into setting precise business goals and align them with actionable financial strategies that focus on boosting revenue and profit margins.
  • Generate High-Quality Leads: Learn how to optimize customer relationships and turning interactions into valuable leads through an understanding of Customer Lifetime Value and Customer Journey.
  • Master the Digital Landscape: Equip yourself with the skills to command various digital marketing channels. From content to social media, email, and paid advertising, we'll cover everything you need to dominate online.
  • Reach Ideal Clients Without Ads: Create your Ideal Client Profile and Core Messaging and learn how to create and produce ideal client content almost on auto-pilot. 
  • Outmaneuver Your Competitors: Tools to dissect the competition. Recognize your edge and learn how to capitalize on it, keeping you a step ahead in the marketplace.
  • Build a Bulletproof Growth Strategy: Develop foolproof strategies for customer retention, referrals, and long-term growth. Learn how to close the gaps in your current plans and create an actionable calendar that ensures success month after month.

Join us for an immersive experience with our team of experts in a focused, interactive environment.

Course Information & Schedule

Virtual Workshop

Nov 14-16, 2023

Virtual Workshop

Feb 6-8, 2024

An In-depth, Interactive Experience

  • dAY 1

  • Day 2

  • Day 3

Strategic Business Growth

  • Welcome and introductions
  • Vision & business objectives (lesson and working session)
  •  Revenue, and profit (lesson and working session)
  • Customer lifetime value (lesson and working session)
  • Competitor analysis (lesson and working session)

Learn from the Masters

John Jantsch

In addition to being the creator of the Duct Tape Marketing System and author of the best-selling book of the same name, John has over 30 years of experience working with agencies, helping them bring these proven methods to their businesses. 

Sara Nay

Sara is the COO of Duct Tape Marketing and has spent the last twelve years working with agencies and consultancies, helping them build recurring revenue streams as well as systems and processes that enable them to scale. 

Is this workshop right for you?


Business owners who are keen on understanding how to make their marketing spend more effective and drive tangible results.


Those looking to scale their operations and increase market reach. You recognize the need for structured marketing strategies to achieve your growth targets.


Businesses that have internal marketing departments but feel they are not fully leveraging their capabilities. 


If your business is in a stagnant phase or facing declining sales. You would benefit from fresh marketing insights to reinvigorate your brand and customer engagement.


Business owners who are relatively new to the industry and are seeking to understand marketing fundamentals, tools, and techniques.


Those operating in specialized or unique markets may want to gain insights on how to effectively target and communicate with their specific audience.

Don't just take our word for it, see how we work

Hear from real business owners - from home service entrepreneurs and foundational community enterprises to newly established businesses - there is nowhere we won't go to help you grow.  

Alpine Ductless founders together DTM clients

Alpine Ductless

Sales growth of +107% & profits per order increased 30% in less than one year.

Fox Point Dental

600% client growth in under 6 months after brand strategy and website overhaul.

Schloegel Design Remodel

Double-digit growth and the best-rated business on Google.

Start transforming your business today, here's how...

Complete a brief application call with a member of our team to see if the 3-day strategy workshop is right for you.

Attend a 3-day strategy workshop

Attend an upcoming small group training and acquire everything you need to confidently grow your business. 

Watch your revenue and profits soar

Use the Duct Tape Marketing System to immediately acquire more high-paying ideal clients. 

Frequently asked questions

What is Duct Tape Marketing?

Well, that depends on whom you ask. For some, it’s a book, blog, or podcast. For others, it’s a methodology that taps the power of a systematic marketing approach. And still, for some, it’s a network of skilled, independent marketing professionals certified to install the Duct Tape Marketing System. Ultimately, however, it’s one of the world’s most trusted small business marketing brands.

What is the Duct Tape Marketing System?

The system is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.

What else comes with the 3-day training workshop?

In addition to the comprehensive lessons and working sessions outlined in the schedule, the 3-day training workshop typically includes interactive activities, personalized feedback, access to relevant materials and resources, networking opportunities with fellow participants, and ongoing support from the workshop leaders. Please note that specific inclusions may vary, and it's advisable to contact the workshop organizers directly to confirm the complete package.

How do people use this to generate revenue?

Most people who license this system use it to create $5,000-$10,000 “Strategy First” engagements that attract ideal clients that generally turn into long-term retainer engagements at $4-5,000 per month. Our average is 19 months!

Is this Three-Day Strategy Workshop suitable for me as a new small business owner?

Absolutely. The workshop covers fundamental aspects of business strategy tailored to boost initial growth. From understanding your vision, identifying competitors, and creating the ideal client profile to core messaging, website content, and social media marketing, this workshop equips you with tools essential for getting your business off the ground.

I'm looking to scale my existing business. Will this workshop be applicable to me?

Yes, this workshop is designed to cater to businesses looking to scale. The sessions on revenue and profit, customer lifetime value, paid advertising, sales funnels, customer retention, and execution strategies offer actionable insights to take your business to the next level. The focus on closing the gaps and creating an execution calendar will help in implementing the strategies effectively for scaling up.

The teaching from the inner workings of Duct Tape Marketing have helped thousands of businesses reach new levels of growth and scale. 

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