How to Build a Remarkable Business by Focusing On the Total Customer Experience

How to Build a Remarkable Business by Focusing On the Total Customer Experience

Hourglass7 mini case studies guide the way to using The Marketing Hourglass process to turn your focus squarely on the customer.

In this free 22 page eBook, you’ll learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches and campaigns.

1. Know – Your ads, article, and referred leads
2. Like – Your web site, reception, and email newsletter
3. Trust – Your marketing kit, white papers, and sales presentations
4. Try – Webinars, evaluations, and nurturing activities
5. Buy – Fulfillment, new customer kit, delivery, and financial arrangements
6. Repeat – Post customer survey, cross-sell presentations, and quarterly events
7. Refer – Results reviews, partner introductions, peer 2 peer webinars, and community building

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