The customer journey is what every single one of your customers and clients experiences when they interact with your business. Creating a consistent, positive experience is what sets great businesses apart. Your customers
know what to expect when they keep coming back, and they know what to recommend to their friends. But too many businesses end their experience at the sale, when in reality they should be focusing on those recommendations and referrals.
You are always looking to improve how your business takes care of your customers to earn repeat business and referrals, but how do you do that? Begin by thinking about the customer journey, and try to improve every step along the way.