Building Your Content Foundation

Building Your Content Foundation

Screen Shot 2015-05-31 at 11.40.25 PMContent is the key to your marketing strategy. It is how your message is told, how you guide your customers through the Marketing Hourglass and, ultimately, how you convert prospects into clients.

But you can’t just dive in and start creating content. You must first build a foundation upon which your house of content can be built. The stronger your foundation, the more impressive and impactful your content can be.

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