The Duct Tape Marketing System is a marketing system and methodology developed by John Jantsch and Duct Tape Marketing to help businesses, consultants, coaches, and agency owners grow and scale to 6,7, 8, 9 figures and beyond.

The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.

You can apply The Duct Tape Marketing System to help grow your business in 3 ways:

1) At your own pace with our collection of workbooks the Marketing Action Plan course
2) Hire Duct Tape Marketing to implement the system for your business
3) License the complete system for your business with ungated access to tools, training, masterminds, and network resources of various service providers to assist in all aspects of your business.

John Jantsch is a marketing consultant, expert speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency, which trains and licenses independent consultants and agencies to use the proven Duct Tape System and framework.

The importance of marketing strategy for small businesses is that it enables you to plan how to reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers strategically so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit. That is what we do here at Duct Tape Marketing.

Marketing consultants help business owners and marketing teams develop effective marketing strategies aimed at growing and scaling their client's businesses. They can also help businesses improve their brand visibility, and create marketing campaigns that achieve business goals. Marketing consultants share their industry knowledge and experience with clients to help them reach their marketing goals.

Most independent marketing consultants start with some base of marketing know-how. It is developing the system that trips them up. You will want to have a website or build an online presence so you can be found by potential clients and show your knowledge and expertise. Then you will want to start putting your systems in place and getting your first clients. Duct Tape Marketing trains and licenses new and experienced marketing consultants with the Duct Tape Marketing system. You can learn more here.

Here are some tips on how to find a marketing consultant for your business:

1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.

2. Research online to see which companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.

3. You can also look for independent marketing consultants who work independently and offer their services to businesses. Schedule an introductory meeting to learn more about their background and experience before hiring them.

4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals. 

The customer journey is the path a customer takes throughout their interaction with your company, product, or service.

The customer journey involves getting your prospects to know about you, then actually like you, and eventually trust you enough to try and buy your product or service. But the journey does not stop there. At that point, you want to keep them as a customer and make them refer you to others. Read our Small Business Guide to Shaping the Customer Journey.