Do Blogs Really Help Create Traffic?
Find a Consultant Become a Consultant

Do Blogs Really Help Create Traffic?

Do Blogs Really Help Create Traffic?

By John Jantsch

A reader recently posed this question.

John,

Do you think a blog will create more website traffic than simply
adding the same information to the website itself?
Thanks,
Take care,
Arnold

So, here was my answer, but I’m betting you bloggers who read my
post will have some great advice. . . care to comment?

~ ~ ~ ~

There are a lot of variables involved here, but my experience is that
the blogs are currently doing much better in terms of traffic for a
couple of basic reasons.

The structure of a blog relies on frequent updates. That’s why
search engines seem to like them so. Sure, you could just update
your website but blog software makes it so easy. The current
trend suggests that most websites will move to this type of content
management software for entire websites.

The other thing that helps in the traffic category is that content
created by blog software is automatically syndicated to RSS
readers. Blogs also have the ability to create a regular community
of readers or subscribers, web pages just don’t do that.

Blogs aren’t THE only tool, they are just one more very effective
one. I think most businesses need to do a combination of things
including blogging.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are being displaced from long-time providers or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.