Creatively Creating Client Communities and Cookies

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I’ve written about this before but I was reminded today of the power of building client communities.

One of the most powerful things you can do from a marketing standpoint, customer service standpoint and referral standpoint is to bring your clients together.

It’s easy enough to do this when your clients are all in your hometown, but another powerful avenue is through the use of a blog. A blog can allow your clients to network, post comments, ask each other questions and, perhaps most importantly, discover why they value you as business partner.

The new media tools, including blogs, podcasts, rss and search, are here to stay – take advantage of them – learn everything you can about them and expand your view of what they can do for your business.

Okay, here comes the cookie part. A friend just launched an online version of the world’s best cookies. She even has a cookie blog for heaven’s sake! Treat yourself to a Classic Cookie tin.


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