Create, Amplify and Embrace Uncertainty

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Marketing podcast with Jonathan Fields (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Uncertainty, and the occasional chaos that accompanies it, is a force that excites and drives me in my daily work, but it wasn’t always the case.

My guest for today’s episode of the Duct Tape Marketing Podcast is Jonathan Fields, author of the book Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance and the storyteller featured in the moving video above.

I think one of the signs of success in business is when you can begin to recognize uncertainty as a good thing, a creative force, that signals the kind of change that happens right before real growth.

The challenge with this idea is that uncertainty can unlock fear and fear often leads to resistance – either or both of which cloud our ability to take action on things and ideas that help us do the work we are meant to do.

Steven Pressfield, author of The War of Art, writes that it is often the thing we fear doing the most that we are absolutely meant to do and that our intense feeling of fear is actually a lantern showing us our path.

Fields presents a strong case for embracing uncertainty coupled with a prescriptive approach for bringing it into your life as a positive force through a set of behaviors.

Most business owners know that must be okay with uncertainty, but Fields suggests that it’s also a behavior that can be learned and mastered through workflow adaptations, daily personal rituals, and cultural shifts in ways that allow you to look for and amplify uncertainty as a driving creative force.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or


Jonathan Fields, Steven Pressfield, Uncertainty, War of Art

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