Could You Use a Wiki for Marketing?
Whatâ€™s a wiki? Letâ€™s turn to the encyclopedia built on one Wikipedia – The definition of a wiki
Here’s an example of a wiki used to build a community enthusiastic about a single topic – the outdoors. WikiOutdoors
The WikiOutdoors site was built using a custom skinned version of the free software called MediaWiki – the same tool that Wikipedia is built on.
- Check out these resources to learn more:
- How to use a wiki for marketing (15 ideas) Â« Blog Bites Man
- What is a wiki and how to use it – O’Reilly Network
- A hybrid tool called a Swicki
- Using a wiki for product research – Guy Kawasaki style
- The Wikimedia Foundation for those who really get into this
- And don’t forget Wikimania in Taipei
Have you used or seen wikis used effectively in a business setting?