I chatted on the Duct Tape Marketing Podcast with Eric Groves, Senior VP of Sales and Development of Constant Contact, an email marketing service that caters to small business.
The firm has really embraced the idea of making email marketing and list management as simple and professional as possible and their leadership position in this space is testament to their success.
We focused on a recently added product feature called ListenUp! that allows users to create and distribute surveys to their lists. Surveys are a very powerful way to get feedback, test ideas and stay in touch with your reader and prospects.