Coding Is the New Business Bilingual

Coding Is the New Business Bilingual

Coding Is the New Business Bilingual

By John Jantsch

Many schools teach a second language as early as elementary school. Business travelers snap up copies of the latest course that promises to teach Japanese, Portuguese or Arabic in 30 days or less.

There are countless mobile apps, including the surprisingly useful Google translate, that can provide you with enough words and phrases to get fed and on the right train when abroad.

The fact is, however, there’s another kind of language that just might be far more important to learn. That language comes with names like Python, PHP, MySql, Java and C+. The new business bilingual is programming.

This TEDx Talk in the video above from 12-yr old app developer Thomas Suarez points to a new generation that’s taking an interest in coding what they interact with online, but make no mistake, this skill, or at least a working knowledge of some aspect of coding will become a foundational element of success from this point forward.

Programming apps and websites is no longer the turf of those geeks in IT, it’s a skill that better show up on your resume and in your problem solving toolkit in the next brainstorming session. It’s a skill that business owners need to understand in order to possess the necessary insight to move their business forward.

There are countless books, courses, and services popping up every day to rush in and fill the massive demand for even the most basic understand of the web’s most important languages.

While you will still likely hire experts to do things like build apps and create online databases, it’s time to make 2012 the year you become fluent in the new language of business.

Below are a few resources that I would recommend to help you get started.





More tutorial sources

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

5 Collaboration Tools Demonstrate How the Future Web Will Act
The ability to collaborate with individuals and groups around the world is one of the greatest gifts offered by the new breed of online tool. These tools, and perhaps the web in general, are evolving to become more interactive and feature rich. With the eventual adoption of HTML5 and its heavy support for AJAX, web […]
Important KPIs for Each Phase of the Customer Journey
The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint and evaluate key performance indicators […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system