Coaching, teaching and educating sells

Brian Clark, part of the brains behind the ultra successful copyblogger, has written a nice piece on the future of marketing online called Teaching Sells. Go grab this 22 page report.
I am a big proponent of viewing marketing materials as information products and creating products that support your services and services that support your products. Clark lays out a wonderful road-map and a low-cost, high impact set of tools to do just that.
Free eBook
7 Steps to Scale Your Consulting Practice Without Adding Overhead
The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND