Coaching, teaching and educating sells

Coaching, teaching and educating sells

Coaching, teaching and educating sells

By John Jantsch

Teaching Sells Free ReportBrian Clark, part of the brains behind the ultra successful copyblogger, has written a nice piece on the future of marketing online called Teaching Sells. Go grab this 22 page report.

I am a big proponent of viewing marketing materials as information products and creating products that support your services and services that support your products. Clark lays out a wonderful road-map and a low-cost, high impact set of tools to do just that.


A Small Business Guide to Paid Content
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]
The Value of Discoverable, Shareable, and Useful Content
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