Three questions your business must answer.
Straight to the point – here are the three questions: Do you get me? Can I trust you? Did you keep your promise? Now, of course, the tricky part is that no one actually comes out and asks you these questions, but answering them, in often subtle ways, is the key to any successful relationship […]
What Problem Does Your Business Solve For You?
Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems. We may choose to communicate the features and benefits of our business and what it sells, but […]