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The Self-Reliant Entrepreneur Reading: Summer
Today, October 22, marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Today’s reading epitomizes the summer season. It’s about the abundance and restorative, healing powers of love. “In one word, the cure for all the ills and wrongs, the cares, the […]
The Self-Reliant Entrepreneur Reading: Spring
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJ “The force of nature. Why […]
How To Write an Effective Brand Story
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table […]
How to Do Keyword Research for Content that Generates Leads
I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the […]
5 Tools Every Business Needs to Create an Amazing Website
Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you […]
How to Improve Customer Retention Through Paid Search
A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to […]

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Email Rules and Regulations to Follow
If you’re just getting into email marketing (or even if you’ve been at it for a while!), you may be unaware of some of the rules and regulations that come along with managing a mailing list and launching campaigns. While you may be eager to get things up and running, there are some legal guidelines […]
How to Find Success as a Podcast Advertiser or Sponsor
People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. Whether you’re doing the dishes at […]
Website Mistakes Businesses Often Make
What makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients. Here, we’ll take a look […]
Why Your Website Must Be Mobile Friendly
When designers approach creating a website, they do it from behind the giant screens of desktop computers. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You’re a happy camper, so you pay them their fee and go on your way! If that scenario […]