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Speaking of Kate Spade
As it turns out my daughters go the same high school that Kate Spade attended, so, naturally American Express asked her to warm up the audience for me at an event in New York – oh, wait, maybe I got some of that wrong. But, the school thing is accurate! American Express is hosting an […]
StockLayouts, a great small business resource
It’s been a while since I’ve writtern about StockLayouts, but every time I see a new set of designs come out of these folks I’m even more impressed. One of the quickest ways to create high impact stationary, brochures, ads, newsletters and product sheets is to grab a collection from StockLayouts. There are lots of […]
800 CEO Read founder visits the Duct Tape Marketing podcast
I had a great interview with Jack Covert, founder and President of 800-CEO-READ over on the Duct Tape Marketing podcast. CEO READ is a great champion of business books and authors and one of my favorite places to shop. Listen to this interview and hear how Covert accidentally came up with the name for his […]
Business Book Freebies from 800CEOREAD
Jack Covert over at 800CEOREAD has an interesting offering he calls In Bubble Wrap. I love books, as you may already know, and I think CEOREAD has done a great job over the years of promoting business books and business authors. Here is what In Bubble Wrap is all about in their own words iBW […]
Handy Little PowerPoint Add-on
I once heard Guy Kawasaki, noted for his speaking prowess, claim that the only thing worse than a speaker that stunk was not knowing when they were going to be done stinking – I ran across this free handy little add on for PowerPoint, called the PowerPoint thermometer that adds a little time strip to […]
The White Paper Marketing Handbook
Bob Bly is the author of over 75 books and is probably best known for his copywriting skills. I spent some time catching up with Bob on the Duct Tape Marketing Podcast discussing his most recent book – The White Paper Marketing Handbook. Any reader of mine will likely already know of my affection for […]

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How To Write A Great Testimonial
Testimonials are great marketing tools, but so often they are created in a way that is less than effective. First some overall tips Get a testimonial from every one of your clients Consider audio and video testimonials Write them for them – or make it easy for them to write it Now some writing tips […]
Yahoo Adds Local Featured Listings
Yahoo quitely added another type of listing for its local search engine offering. They call this one Local Featured Listings. Essentially, they are giving business owners the ability to buy a featured spot on the search results when someone does a search at YahooLocal. Getting listed by YahooLocal is free (and you should do that!), […]
Is Single Opt-in a Form of Spam?
I had my eyes opened recently to an email marketing point that I was having trouble determining an answer to. Should you require double opt-in or verification of an email address when someone subscribes to an online newsletter or offer? One side of me fought this idea with the thinking that it just adds another […]
You're Never Too Old To Start a Business
In the second annual Yahoo! survey measuring small business aspirations of the general population, a growing number of baby boomers said they would never be too old to launch a business. In addition, two thirds of American adults (66%) said that they have considered starting their own businesses (versus 72% last year), according to the […]