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The #PirateBroadcast – The Ultimate Marketing Engine
John Jantsch sits down with host Russ Johns on the #PirateBroadcast to discuss his upcoming book, The Ultimate Marketing Engine. Not only are we going to be talking about a new book that he’s going to be releasing here shortly, but we’ll also talk just life in general and some of the things that your […]
The Personal Brand Entrepreneur Show Podcast – The Ultimate Marketing Engine
John Jantsch sits down with host Bob Gentle on the Personal Brand Entrepreneur Show Podcast to discuss what marketing strategy is and his upcoming book, The Ultimate Marketing Engine. A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought-through things they plan to […]
The Ultimate Content Planning Workshop
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, I discussed creating content that powers […]
Creating Content For Every Stage Of The Customer Journey
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about part two of a three-part solo show series I’m doing on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass. In part two, I’m going to […]
How To Guide The Perfect Customer Journey
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about part one of a three-part solo show series I’m doing about the marketing hourglass. In part one, I’m talking about guiding the perfect customer journey. In part two, I’m going to be talking about planning […]
Three questions your business must answer.
Straight to the point – here are the three questions: Do you get me? Can I trust you? Did you keep your promise? Now, of course, the tricky part is that no one actually comes out and asks you these questions, but answering them, in often subtle ways, is the key to any successful relationship […]

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What Problem Does Your Business Solve For You?
This post is an excerpt from my latest book – The Ultimate Marketing Engine – 5 Steps to Ridiculously Consistent Growth – order your copy today and start revolutionizing how you think about marketing.  Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What […]
How to become the only business that matters
So the question this bold and perhaps presumptuous headline likely brings up is . . . to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an important answer, a worthy goal, but […]