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Marketing Metrics – They Will Make You or Break You
Your business’ lifeblood is its customers. In order to gain enough customers to keep your business growing, you need to attract people’s attention; this requires a solid marketing campaign. However, we regularly see marketers making the mistake of thinking that a “good” marketing campaign means flooding various channels with clever advertisements. In truth, though, good […]
12 Resources to Generate Leads with Social Media
While some say that social media marketing is overrated, we say “what’s the harm?” There’s no reason not to invest in something that has overall positive reviews, especially when it comes in lead generation. According to Hubspot, social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for […]
Harnessing Pinterest For Leads And Business Growth
I have been happily pinning since 2010 when this visual tool exploded onto the scene and became our best way to procrastinate. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right. So, why the fuss about Pinterest and can business owners really […]
Why I Think Lead Capture Is About to Change Dramatically
Lead capture on websites has been the same for about a decade. Oh sure the rise of inbound marketing has people talking about it differently, but essentially it’s gone like this – you visit a website, they offer you something of value, you give them your email address and hope something good comes to your […]
13 Lead Generating Things You Should Be Doing (But Probably Aren’t)
The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. One of the more recent developments in the world of small business marketing is ‘growth hacking.’ Now, this term evolved from the hundreds of start-up companies that have exploded over the last 5-10 years like ‘Uber,’ ‘Air […]
How to Convert Leads at the Bottom of your Sales Funnel
Studies show that email marketing still converts, but many businesses are failing to convert prospects in their email sales funnel. These leads have already expressed an interest in your brand, so it’s not difficult to reach them. Here’s an action plan to help you dive deeper and rise to the surface of your prospect’s inbox. Problem […]

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How Recommendation And Remarketing Tools Can Boost Your Sales
Up until fairly recently eCommerce recommendations and remarketing were only possible for large eCommerce sites. However, the emergence of recommendation and remarketing tools and service providers over the last two years have made these sales boosting benefits accessible to even small businesses and marketers. In this article we will look at what recommendations and remarketing […]
How to Be Strategic Using LinkedIn To Generate Leads
Having a LinkedIn account is essential to not only expand your social media presence but to generate leads. But it’s not enough to create your profile and let it just sit there — that isn’t going to generate leads. You must utilize the tools in LinkedIn to make your account work for you. Finding Leads Using Advanced Search Using the basic search feature is pretty […]
How to Attract Quality Leads with Your PPC Strategy
Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. You can spend any amount of money on ads, but if your campaign isn’t optimized, it will certainly fail you in the end. After managing PPC accounts for over 8 years, there are certain tips I find help everyone optimize their […]
Email Marketing Best Practices for Lead Generation
Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business. When we surveyed small business owners  earlier this year, 45% of them said their biggest challenge is growing revenue; the very thing […]