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Category Archives for "Social Media"

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5 Free Social Media Management Tools to Make Your Life Easier
Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaboration, […]
A Guide to Facebook Video Ads: Can a Small Business Benefit from Them?
When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and business owners agreed that Video Ads were a great opportunity for them to market their […]
How to Stress Less About Referrals
You already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. The numbers make the case: Cold calls result in a 3% or less appointment success rate, where […]
Building Trust for Online Referral Marketing Campaigns
Running an online business can be difficult and expensive; you have to worry about managing ad campaigns and monitoring your budget. If this is not done properly, your business could fail. Having a referral marketing program is a great way to reduce marketing costs and increase the profitability of your business. Referral marketing involves your […]
Using Marketing Automation Tools to Boost Your Customer Referral Program
The benefits of referral marketing have been recognized for a long time. Compared to traditional advertising, a positive referral from a happy customer is one of the most valuable forms of marketing. People pay twice as much attention to recommendations from friends and family members than any other source, according to the Wharton Business School. […]
WordPress Plays a Key Role in Improving Reviews and Ratings
Blogging is a great way to let your inner author awaken. The best part about blogging is that you don’t have to stick to a set of topics or even a theme. Even if you own a food blog, you can create a post or two about travelling. WordPress is one of the leading websites […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Four Things to Do Before Emailing an Influencer
It’s a common scenario: you find an influencer on social media, and you want to contact them for a project. Maybe you think they would make a great guest blogger, or you just want to feature their story on your site. But is it time for a cold email yet? Cold emailing is still effective […]
5 Reasons Why All Businesses Need to be Using Video in 2016
With approximately 540,000 new businesses being created every month and over 30 million small businesses accounted for in the United States, it is never a bad idea to internally assess your company’s marketing and promotion strategies. A new year calls for new goals, which may include the need to better brand your business due to […]
The Secret to Discovering the Top Converting Marketing Channels for Your Business
You switch off the computer, put your phone on silent and look at the blank sheet of paper on your desk. It’s a big moment – you’ll need absolute silence to concentrate. Planning your marketing spend for the next 12 months is no mean feat. How do you choose where to focus? Facebook seems to […]
How To Build a Brand From Scratch on Pinterest
As you settle on your goals for 2016, you’re probably considering where to focus your time, your financial resources, and your energy. What is going to bring you the greatest return? What will help you hit the next milestone? Here’s a question to add to the list: Is this the year you get on Pinterest? […]