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Category Archives for "Social Media"

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How to Add Serious Value to Your Online Community
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy!  According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals? Developing an online community is […]
Right and Wrong of PR Pitches
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days. It’s probably foolish to suggest there is one right way and one wrong way for a PR person, marketer or business owner to […]
Trust Me: Four Steps to Authenticity and Charisma
Apple Podcasts | Android | RSSMarketing podcast with Nick Morgan (Click to listen, right click and Save As to download – subscribe now via iTunes Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things […]
Lead Generation Is About Being Found
Traditional lead generation tactics, directory advertising, trade show participation, half page print ads are quickly loosing appeal with small business marketers. There are two very good reasons for this decline 1) traditional methods are some of the most expensive and 2) traditional methods are proving less effective in terms of lead generation. Message and information […]
Getting Your Pitch to Not Suck
Cleveland entrepreneur Jim Kukral has launched another innovative marketing tool called simply Your Pitch Sucks. Jim explained the service for a recent episode of the Duct Tape Marketing Podcast. In essence, marketers and can upload their press releases and Jim’s band of PR pros will tell you how to make it better. Understand that this […]

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Create a Journalist Listening Station
Garnering great press for your business is a powerful marketing strategy and as such, journalists should be on your radar as a target market. Now, instead of abusing them with buy (press releases) messages, how about starting by building some know, like and trust before you ever ask for the order – that’s just good […]
Duct Tape in the News
Here are a few recent interviews I thought I would share. USNews – Blogging to Small Business Success Action Coach – You vs. The Economy: 5 Fresh Answers for Small Business From Seth Godin and John Jantsch Online Marketing Blog – Interview with John Jantsch
Content as a Referral Source
I wrote recently about a great new service called Help a Reporter Out (HARO) – this service, founded by PR Geek Peter Shankman, matches journalists on a story with expert sources. Anyone can sign up to get the three daily emails full of stories just waiting for you to contribute to. Peter’s enthusiasm and New […]
Help a Reporter Out (HARO)
The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.) HARO started out as a […]