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Category Archives for "Social Media"

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The 3 Facebook Changes in 2016 SMBs Need to Know
2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. As we enter the final quarter of 2016, let’s take a step back and see the biggest changes Facebook made this year, and try to look at what direction SMBs should take for the months to come. 1. Facebook Ads Take Over […]
Live Video is King: How To Use It Without Going Broke
As you may have heard from industry events like NABShow and Social Media Marketing World, marketing dollars are switching from broadcast TV to live video streaming for more creative and targeted visual advertising. What makes a live video so effective and attractive to brands? Some illuminating statistics: 90% of users say that seeing a video […]
No One Cares How Many Followers You Have – How to Properly Measure Social Media Success
When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate. But as social media has evolved to become a core marketing channel, the way we interpret […]
7 Ways Brands Can Connect with Social Media Messaging
If you have limited your social media participation promotional content only, you are missing the point. There’s nothing inherently wrong with using social media as a place to share announcements about new products, upcoming sales, and specials, or boost flagging sales. In fact, doing these things is a good idea. It’s just that your biggest […]
9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It)
Just as the adage goes, brands are what people say they are. If you looked closely at giants like Starbucks and Whole Foods, you would notice that they have communities built around their brands. The first community that you belong to professionally, is your work community. As entrepreneurs, business executives or marketing leads are you […]
Tapping into Your Franchise’s Local Audience via Social Media
For many people looking to get into the world of business ownership, purchasing a franchise is the ideal situation. You’re able to get behind an established brand, and you have access to proven marketing materials that will give you an advantage over starting a business from scratch. Of course, the lifeblood of any great franchise […]

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5 Visual Storytelling Trends That are Shaping The Future of Communication
Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages. While brands and marketers have generally lagged behind filmmakers and the media in the visual storytelling department, […]
When Automation Goes Wrong: A Better Approach to Social Media
Given the sheer scale of social media and the number of social channels (there are over 90 social networks) – and the volume of people using them (Facebook has over 1.59 billion active monthly users) – you could say it’s a bit of a chore keeping up with everything. Between monitoring, posting, and staying engaged, […]
5 Reasons Why Your Brand Should Have a Following
Have you ever noticed how so many major corporations produce commercials that focus more on their brand name rather than an actual product? At first, this might lead to some head-scratching—after all, isn’t the product what they’re selling? Yes and no. The reason you see so many of these branding efforts is because a recognizable […]
7 Ways to Get More Podcast Subscribers
I’ve been podcasting now for over ten years and I still crave new subscribers. Now, don’t get me wrong, the benefits of podcasting for me are so strong I would do it even if no one subscribed, but exposure is one key reason to put in the time and effort (although it’s not that much […]