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Social Media

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10 Must Have Tools to Monitor, Analyze and Respond to Brand Mention
What are people saying about your brand? I am not speaking about those paid advertisements or reviews on popular blogs that you have been orchestrating. I mean real, organic brand mentions from your user base. Chances are you have no idea, not unless it has been a major complaint that has come directly through your […]
5 Online Tools to Improve Your Business’s Social Media Profiles
The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest: each one of us has a social media page. Regardless of whether it’s Twitter, Facebook, Instagram or something else, we all have them and […]
The State of Social Media Usage in America Today
I recently partnered with The Dash to find out how America’s most popular social networks compare, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Snapchat. I’m not going to lie, there are a few surprises that you might find interesting. Below are some of the insights, but I encourage you to check out the full dashboard here. […]
Affordable Tools to Help Maximize Your Social Media Presence
Updated November 2019 to reflect new pricing and features for certain tools. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. And as its reach has expanded, heightened importance has […]
5 Myths About Your Clients and Social Media That You Should Forget Right Now
When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t […]
How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth
Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself. It’s no wonder then, that word-of-mouth has (in more recent times, at least) been deemed the most valuable form of marketing on the […]

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The Comprehensive Guide to Social Media Ad Marketing
As per the latest research, social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Additionally, it’s predicted that the amount of money spent […]
Why Small Businesses Have the Social Media Marketing Advantage
As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an […]
Things You Need to Know About Instagram’s New Business Features
If you’re new to Instagram, you may be struggling to get the level of engagement you’re looking for. In the early days, it may have been because brands were flying blind. Without analytics tools to find out exactly how their content was performing, they couldn’t optimize and connect with their audience. Instagram realized this, and […]
How to Use Images to Enhance Your Content and Social Media
This is an excerpt from Master Content Marketing, a new book by Pamela Wilson of Rainmaker Digital/Copyblogger. If you’re not a working artist, this post may push you straight out of your comfort zone. “Me? Create images for my content? No way.” The good news is that image creation (just like content creation and social […]