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Category Archives for "Small Business Marketing"

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In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late
… or why the biggest sales problem businesses think they have isn’t the one they actually have! It’s guest post day here at Duct Tape Marketing and today’s guest post is from a member of the Duct Tape Marketing Consultant Network – Kurian M. Tharakan– Enjoy! In the movie Zero Dark Thirty, the US Navy Seal team raid on […]
Bridging the Small Business Marketing Gap
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Faggella – Enjoy!  Email marketing and marketing automation software often fails to achieve business goals of enhancing revenue and profitability, creating a “marketing gap” for businesses. This is a particular challenge for startups and small businesses that have fewer internal resources and […]
Marketing Automation for Small Business
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Wendy Coombes– Enjoy! If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. While it is great that we have so many opportunities to attract and engage our […]
10 Ways to Build Your Email List – the Right Way
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Krista Bunskoek – Enjoy!  Think email marketing is dead? Think again. Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received. Email is one of the most personal, customizable forms of online marketing. […]
How to Be Everywhere Through Marketing Automation Magic
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jan Marciniak – Enjoy! When marketing your business you have a lot of ends to meet. Your goal should always be to systemize your marketing campaigns in a way that their success is repeatable and the process can be carried out […]
Marketing Automation: What is it and Why Should I Care?
It’s guest post day here at Duct Tape Marketing and today’s guest post is from Scott Thomas– Enjoy!    Marketers, meet your secret weapon: marketing automation. Only recently, has this underutilized method of demand generation been brought to the forefront of public attention. Marketing automation has slowly become a go-to buzzword in the marketing world but […]

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Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jean Hanson– Enjoy!   By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, […]
Creating a Strong Online Presence for Marketing Success
It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy!   According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component […]
3 Steps to Double Inbound Leads in 60 Days
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Erik Luhrs – Enjoy! I love talking to new prospects! They are ALWAYS convinced that they’ve already tried “everything.” They are convinced that the only way to get more leads is to increase the amount of people who see their […]
4 Realities of Inbound Marketing You Can’t Afford to Neglect
It’s guest post day here at Duct Tape Marketing and today’s guest is Rohan Ayyar – Enjoy! Inbound marketing and social media participation for brands are one of the most effective promotion tactics today. The whole world of marketing is now skewed towards “earning customers” instead of “buy, beg, or buy your way in” that […]