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6 Web Design Tips to Reduce Shopping Cart Abandonment
After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design. To improve your conversion rate and avoid high cart abandonment statistics on your site, […]
How Interactive Content is Changing the Digital PR Industry
There is a lot of debate over the definition of Web 2.0. Google it and you will get a number of definitions, probably with similar undertones. For instance, this specific definition of Web 2.0 says, “Web 2.0 is a term that describes the changing trends in the use of World Wide Web technology and Web […]
5 Ways Content Marketing Can Benefit PR
With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye. Some will say that social media networks are […]
5 Ways to Incorporate Your Community into Content Creation
There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands. We constantly seek to create new and engaging content that grabs the attention […]
Marketer's Guide to Helpful Content Optimization Tools
Today, with over 152 billion blogs inhabiting the content landscape, it’s almost impossible for a small business to stand out of the crowd. The best method for leading new audiences to a website that doesn’t require a huge marketing budget is attracting organic traffic. High rankings on Google SERPs (search engine results pages) do not […]
5 WordPress Plugins you Don't Use that Boost user Engagement and Monetization
Running a blog or online publication is no easy feat. Especially when you are looking to monetize and boost engagement at the same time. Users engage in pages that are built to suit their needs. Therefore, it’s no surprise that they steer away from the ads that appear overly promotional and fail to blend into […]

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The Top 3 Tools to Create Your Marketing Presentation
You are a small business owner. As such, you are constantly in search for new opportunities because you want to grow your business. Now, let us say that you found a potential customer and they are now asking you to send your company’s presentation. Many times this is one of the first things your future […]
5 Tools That Will Make You A Better Writer
  I love writing. To me, there is nothing more cathartic or soothing than turning off the rest of the world and putting my thoughts to paper. This passion has made it easy for me to create content for Duct Tape Marketing. I don’t see it as a chore; I see it as an opportunity […]
Three Inexpensive Online Marketing Techniques Your Business Should Utilize
How you market your business to potential and existing customers is critical to your success. Your marketing efforts need to be timely, relevant and within your budget so you can attract the people you want and keep current customers loyal to your brand. Companies, now more than ever, are looking to internet marketing to create […]
Content Is No Longer King
No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in a bit. I’ve been writing a great deal about growth of late because I’ve become […]